We help ambitious care homes stand out locally, attract self-funding enquiries and turn more of those enquiries into residents. Strategy, delivery and conversion, one team.
Care providers across the UK, from single homes to growing groups.
A clear position, marketing that reaches the right families, and a team that converts the enquiries. Fix one without the others and results stay patchy.
We mystery shop your enquiry process, study the homes you're compared against and write a plan that says something different about you. It becomes the brief for everything that follows.
A website built to convert, search visibility, photography, social and PR, in the mix that suits your budget and your homes. Coordinated by one team, so you're not managing five suppliers.
Families slip away before or after the showround more often than owners realise. We put simple follow-up systems in place and train your team, so fewer opportunities go quiet.
Taken from work we've published. Every figure has a client, a timeframe and a method behind it. Ask and we'll walk you through them.
occupancy reached by care providers we've worked with
net new residents for a luxury care home that had been open two years with beds to fill
revenue uplift from that same engagement, with net +8 residents by week eleven
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Case study
Luxury care home, two years open, private-pay focus. Heavy digital spend, low conversion.
net new residents in five months. Net +8 by week eleven. A £1.35m revenue uplift.
Stunning interiors and a strong care ethos, but enquiries weren't converting and short-stay placements were creeping up. Tactics without foundations.
The home's story written by a specialist care copywriter, new photography, a website built for private-pay families and enquiry training for the in-house team.
"Sally helped us identify our key challenges, particularly our low conversion rate from enquiry to show-around, and turn them into opportunities for growth. Today we're seeing a steady increase in occupancy each week."
Alysia Liveras, Director, Alysia Caring Group
Care home marketing is never finished, so we don't hand over a plan and disappear. We set the priorities with you, run the delivery, support your team and review the numbers every month.
Work with us
Same faces, every monthOccupancy mix, enquiry numbers, what's coming up. We agree what matters most this quarter.
Website, photography, campaigns, PR. Briefed, managed and quality-checked by us, with one point of contact for you.
Your managers handle the enquiries. We give them the tools, the scripts and the confidence to convert more of them.
A plain-English look at enquiries, showrounds and admissions, so next month's decisions rest on numbers.
Four areas, one team. Move over a row to see what's inside.
Mystery shopping, competitor and positioning research, the story of your home and the messaging that carries it. The foundations everything else stands on.
Websites built to turn a late-night search on a phone into an enquiry, with the search visibility and directory presence to be found in the first place.
Photography and video that show the home as it really is, copy that speaks to families' worries, social media that reassures and PR that earns local trust.
Follow-up systems that don't rely on memory, showround training and the confidence to talk about fees. The part most marketing agencies never touch.
Fearless Marketing was founded in 2022 by Sally Rasmussen after years of care marketing both in-house and agency side. We only work in care, so we already know the pressure on occupancy, fees and staffing before the first conversation.
Every empty bed is a missed opportunity to change someone's life. Good marketing fixes that.Sally Rasmussen, Founder and Managing DirectorAbout us Follow on LinkedIn
Sally Rasmussen, Founder and Managing Director
Ruby Rasmussen, Marketing Executive
Jasmine Wong, Marketing Associate
Plus a hand-picked network of copywriters, photographers, developers and PR specialists
Sally is a very knowledgeable and experienced marketer with hands-on experience in the care sector, and it shows.
Josh Fisher, Managing DirectorSally is endlessly enthusiastic and knowledgeable. Today, we're seeing a steady increase in occupancy each week.
AL, DirectorOne standout contribution was a workshop she ran for our customer service team, which highlighted the importance of delivering a strong customer experience.
Alysia Liveras, Director, Alysia Caring GroupI would highly recommend working with Sally Rasmussen to any business looking to elevate their brand, sharpen their strategy, and achieve real results.
Alysia Liveras, Director, Alysia Caring GroupSally is a very knowledgeable and experienced marketer with hands-on experience in the care sector, and it shows.
Josh Fisher, Managing DirectorSally is endlessly enthusiastic and knowledgeable. Today, we're seeing a steady increase in occupancy each week.
AL, DirectorOne standout contribution was a workshop she ran for our customer service team, which highlighted the importance of delivering a strong customer experience.
Alysia Liveras, Director, Alysia Caring GroupI would highly recommend working with Sally Rasmussen to any business looking to elevate their brand, sharpen their strategy, and achieve real results.
Alysia Liveras, Director, Alysia Caring GroupPractical marketing thinking for owners and managers, written from real care home work. Recent editions:
Weekly. Unsubscribe whenever you like. We won't spam you, we're too busy filling empty beds.Thirty minutes on your homes, your occupancy mix and what you've already tried. You'll leave with an honest view of what to fix first, whether or not we end up working together.
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